Monday, 24 February 2014

MWC 2014: The age of mid-range smartphones

Not long ago, HTC announced that it was to pursue a line of mid-range smartphones to help stem the tide and turn around its business. At Mobile World Congress, they've officially announced the 610 and the 816 - the latter of which looks extremely promising for a mid-range device.

So, have they stolen a march on the opposition? No. Not at all. They certainly aren't alone in heading down that road. We've already seen mid-range smartphones from LG (G2 Mini, F70 and F90) and Sony (M2). This is sure to be added to by Huawei, Samsung and Nokia.
      Now I hear what you're saying, "All manufacturers are releasing mid-range smartphones". Yes, but there is a whole weight of more emphasis on these devices this year. The point is, in 2014 these devices have stepped up a notch and are operating at a vastly different level - and the manufacturers are pushing them that way. It's a competitive market where you could buy any of the aforementioned phones and be over the moon with it.

I suppose the real question to answer is whether there is actually a market for the high-end phone in 2014? Manufacturers are going to have to work especially hard in convincing the consumer to part with that little bit extra. The Samsung Galaxy S5 is a poor attempt at this...


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