Showing posts with label M7. Show all posts
Showing posts with label M7. Show all posts

Friday, 9 January 2015

HTC - Here's To CHA-CHING


Okay, well perhaps the headline is a bit misleading, but it works, right...?

It appears HTC have managed to shore-up their finances - for now at least. The new year brought news of December wrapping-up a third successive profit quarter for HTC, after a seemingly relentless string of negative news for the company.

As I reported at the beginning of last year, HTC were looking to their mid-tier smartphones to drag them out from peril, and it seems to have worked. The reduction in reliance on their top-tier models was in keeping with pressures from a plateau in smartphone innovation at the top-end, allowing a shrinking in the distance between premium and the budget markets - pushed in particular by the Eastern manufacturers. 

The HTC One M8, much like the HTC One M7, was critically acclaimed as industry leading, but HTC's flagship wasn't the hero to drag them out of the fire. It was actually Robin, the next-level down, that HTC can thank. Handsets such as the returning Desire range have performed well in emerging markets.

Companies such as Xiaomi and Huawei are eating away at the market share of the big two (Apple and Samsung) but more importantly, they have been making life extremely difficult for those sharing the 15% left. Xiaomi in particular, are eating away at all the competition with 61m handsets last year, and outsold Apple in Q42014 - not too shabby for a company that started just three years ago. 

It's good to see HTC getting their heads out of the water for the time-being. Moving back to focusing on the quality of products is crucial. This pressure from other manufacturers will only intensify in 2015, and HTC will have to pull something special out of the bag to retain quarterly profits in 2015.

What do you think of HTC's 2015 position? Will it be a similar story this time next year? Comment below or contact me on Twitter: @tomkelk

Saturday, 12 April 2014

The HTC One M8: Everything you need to know


So, HTC have launched their follow-up to the highly-acclaimed HTC One by launching the HTC One M8. In the words of HTC ‘The Best Got Better’, but exactly how true is that? I went hands on with the M8 over the course of a week to find out.

What’s new?

The externals
It's now a 5" HD-screened phone, which is certainly on the larger side. It shows off the screen beautifully, but in the same breath it can take two hands to operate at times. It’s bigger (by 0.3”) and noticeable in appearance but not in feel. The screen is even more shown-off than the HTC One and every comment from peers mirrors this. It's stunning.


I'll look at the appearance a bit more later in this review, but HTC have stuck largely with the shell of the M7 with a few tweaks to the front chassis by removing the off-screen buttons and rounding-off the edges. In short, the most beautiful phone on the market has been given a six-pack and a tan!

Under the bonnet
HTC have made a few upgrades in this department. The processor has jumped to 2.3GHz from the 1.7GHz on the One M7. It has also been boosted to 2GB RAM and now includes the new highly-rated Snapdragon 801 processor. Believe me, this thing will deal with anything you throw at it with the utmost of ease.

Gesture functions whilst the phone is sleeping:
A big change from HTC is the inclusion of a multi-gesture wake-up. This can be done from a double-tap and swipes left, right, up and down. All produce different results



I found the swipe to be a little redundant to be honest but this was because of the force of habit to simply swipe to unlock – not open to a new destination. A bit of customisation though, alongside training your mind to head straight to different areas of your phone, will make this feature quite handy.
      A great addition was the double-tap to wake. I’ve used this all the time as it feels like a natural movement and with a phone that's on the larger-side, not having to switch on from the top makes a difference. Another great addition is the quick photo gesture when the phone is in landscape mode and the user presses volume down.

Camera Functions
HTC have added a plethora of new post-edit options for the camera, and these all focus around the brand new, headline-grabbing ‘Duo Camera’ that brings a depth-sensor to a mobile phone for the first time. This depth sensor allows for one of the camera’s new headline features – ‘U-Focus’ which allows the user to post-focus an image to the foreground or background.

In addition to this, HTC have added ‘3D Dimension Plus’, which provides a slightly pointless ability to make a image 3D. It’s good fun, and one of those things you show-off once, but there really isn’t any use for it.
     I look at the Duo Camera as primed for developers to take it to a different level. HTC have started the job – the hardware is great but the result is probably a little gimmicky, but gives 3D developers, for example, a chance to use this and we could see some wonderful results. 

HTC have also added a new camera navigation that’s nice and simple. The quick choice between six options is a welcome upgrade to the unnecessarily convoluted M7 layout:
What's Improved?

Appearance
Let's not forget that the HTC One M7 was widely acclaimed for its appearance. It was regularly seen alongside titles of "Best Looking Phone". So how do you improve on that? At the launch event, HTC Head of Design, Daniel Hundt, said that the aim for this phone was to appear premium, yet approachable. Well it’s certainly premium. The beautiful brushed metal finish is spectacular and isn’t as slippy as expected – partly due to the lovely weight of the phone. 90% of the body now consists of the metal body, compared to 70% on the M7, and this allows for a lovely feel that sits comfortably in the hand as the sides have been further curved. 

Battery
Battery-life is up 40% according to HTC and after testing it's certainly improved, if not to quite that extent. The One M8 will still need charging every night at moderate-high use but that is to be expected in the modern-day smartphone market. HTC have improved on their power-saving mode however. The new 'Extreme Power Saving Mode' (inventive progression of name) only allows five essential functions on the phone (phone, SMS, mail, calendar, and calculator) to operate, which gives an impressive 30 hours of standby time in return for just 10% battery. This has been a lifesaver so far - really useful.

Camera
In addition to the new camera features, there have been upgrades on last year as well. Firstly, the autofocus and shutterspeed is now lightning quick, and more effective. This is aided by the depth sensor and the Ultrapixel technology that allows further light into the sensor. The main improvement has been in low-light, where all smartphones have struggled in recent years. Don’t get me wrong, it’s not perfect, but it’s markedly improved.
I’ve seen a bit of negativity about the camera in strong light, like blazing sunshine, but this wasn’t my experience. The camera operated superbly. HTC have stuck with the Ultrapixel technology (this allows more light into the sensor and provides more stability to an image) that seems to make sense on a technical level but hasn’t translated to consumers.
      Any complaints on the camera for the M7 were misplaced as it really is one of the best on the market – the M8 only improves on that opinion. 

BlinkFeed
BlinkFeed has improved. It now possesses customisable themes and allows for more content feeds such as Instagram. HTC have also opened it up to developers, which is exciting. BlinkFeed offers that short sharp snacking of content, and this works but can still improve. The open API will only help this. However, if BlinkFeed isn’t for you, then don’t worry – you can get rid of it.

HTC Sense 6
The smaller updates have followed on with HTC’s next version of their Sense UI. It’s now a bit cleaner, simpler, flatter and has a brighter appearance. This is only a good thing for HTC as they’ve moved more in line with the stock Android layout.

What's Returned?
MicroSD is back! A superb move from HTC who have listened to public opinion and included a hugely popular feature. This allows the storage of the M8 to be boosted from either 16GB/32GB to 128GB. This is something that I really missed on the One, and the One X, so I'm delighted to see it return. This isn't the only feature to come back. The multitasking windows button is apparent once more after it was replaced by a double-tap on the home button in the One M7. The buttons have now been moved onto the screen.

What's Disappointing?

Always Listening
I'm disappointed to see the 'always listening' Google Now feature not included in HTC devices. It's a real plus point to the Moto X. That being said, it takes a split-second to flick on Google Now and say 'Ok Google' to get rolling.

Nano Sim
Personally, I think the use of a Nano sim is frustrating. I know it doesn’t take a moment to sort out but I’m not that sure why HTC decided to switch to a Nano Sim when their previous phones have been consistently Micro-Sim. There appears to be no discernable benefit other than size – and let’s be honest, that’s not at a premium.

The Gallery
The Gallery is becoming a bit confusing. In HTC’s desire to make the Gallery a professional entity, they’ve focused more upon Zoe (which I’ve never been convinced by) and less on the simple folders that users want. In reality, I believe users just want to access a gallery of their photos easily – HTC seem keen to take consumers to a place they don’t seem to want to be.

Name
Name: Why? The HTC One M8? Just not a fan. No.

Headphone Jack
Finally (and this is definitely a case of personal preference) I'm not a fan of the headphone jack now appearing on the bottom. It works well on the top of the M7 - why change it? It just feels unintuitive. 

So where does the phone stand in the grand-scheme of things?

When I looked at the rumours before the launch, I'm not afraid to admit that I was a little disappointed. Each year we tech geeks look for something revolutionary - game changing. It just didn't feel like the M8 was that phone, and to be fair, it's not. However, when you look at it in context, its difficult to criticise.
      The biggest compliment that can be paid to the HTC One M8 is that it is better than its younger brother. The M7 was one hell of a phone. Without doubt the best phone on the market, and without the M8 it still would be. HTC have succeeded in refining the phone and taking it to the next level. That takes some doing, and they should be commended for achieving it. The M8 is not without fault - but it is as close to perfection as you will find in the mobile market.
So, what’re you waiting for? It went on sale straight away.

Tuesday, 19 February 2013

A look at what HTC are about to launch

Today HTC are seemingly ready to announce the follow up last years One series with the HTC M7, aka 'HTC One'. What we don't know is whether there will be cheaper alternatives or any other announcements. There have been rumours about a couple of other models: The HTC G2 and M4. These are far less solid rumours though.


Leaked images suggest that the design of the phone will follow the BlackBerry 10, or Sony Xperia, with the two blocks on the top and bottom. The most authoritative leaks show an incredibly attractive phone so fingers crossed that is the case.





The rumoured spec for the HTC One is a 4.7 Full HD screen, with a 1.7GHz quad-core processor to support. Further rumoured specifications suggest it could include 2GB of RAM, Jelly Bean, Sense 5.0, a huge 12Mp camera and 32GB of storage. Whether they'll return to the removable battery or optional SD card is unknown. The HTC One's success or failure could rest on the price - and whether or not it is competitive, somehow, I doubt it.

HTC can still generate a huge amount of excitement over its products and that's testament to the quality of the products they produce. They have a couple of launch events in London so it will be interesting to see what they produce. The looming problem for HTC is the Samsung Galaxy S IV's launch date - under a month away, on March 14th. HTC have a job on their hands to convince consumers in a short space of time that the HTC One is a better device than the 'guaranteed to sell' Galaxy S IV. 


Regular readers will know that I'm a big fan of HTC, I like their products and their customer service. I own (and love) the HTC One X, and currently would change it for anything except the One X+. It has been a bad few years for HTC, but, for a relatively small company, their market share is more realistic for future sustainability. I wasn't a fan of their period of attempted market flooding but I understand the reasons behind it. This is a big year for HTC, and the smaller shares of the phone market. To avoid Samsung and Apple completely strangling the competition, they need to respond. Hopefully the HTC One is the beginning.

I'll be posting a review of the HTC One when it's all confirmed over the next couple of days. I'm also hoping to pop along to the launch event in Oxford St.

What do you think of the rumoured HTC One? Can HTC convince you to shun Samsung and iPhone?