Wednesday, 31 October 2012

Google's incredible new Nexus range

Much of the tech world waited in anticipation for Google's launch event on Monday only for it to be postponed because of Hurricane Sandy. We weren't left hanging though. Google gave us plenty to talk about by announcing the new Nexus range. And even the most optimistic Android fans were rendered speechless by what was announced.

Okay, our expectations were high but, in short, Google announced a series of the best spec models available, for an outrageously reasonable price. I mean, beyond anything we could have imagined.

Let's start with the Nexus 4 Phone - by far the most exciting announcement on Monday.
This phone packs a quad-core processor, 8 megapixel camera, 2GB RAM and a 4.7" high-res screen with Gorilla Glass. That's not all either; the Nexus also has NFC capability alongside wireless charging and HDMI output. All this for £239 (8GB version) or £279 (16GB version) - less than half the cost of the now inferior Samsung Galaxy S3 and iPhone 5. Seriously, I'm not joking about those prices!
Sold? You should be.

It's not all amazing though, Google have missed off LTE (4G for us in the UK) on the Nexus 4. A shame considering everything else is brilliant but that it wont matter too much. I'm also not a huge fan of Android devices following the Apple-route of not offering expandable memory. This is the situation with the Nexus 4 and whilst the memory won't be a problem at 8GB or 16GB, I like having the option. Let's be honest, for the cost of the Nexus 4 we can have few complaints over what are absolutely minor faults.
       Il be the first to admit I was slightly disappointed to see LG given the Nexus phone but every LG weakness will be covered for by Google on the Nexus Phone. LG make superb hardware and that is what they are being used for here. What's not to like?

So what else did Google announce? Well they've released the 32GB version of the Nexus 7. Okay - not particularly exciting but again the excitement comes through the subsequent pricing. Google have hit bang on the pricing note with the Nexus 7. A few days after Apple announced the iPad Mini at a premium price, Google drops the price of the superior Nexus 7 (16GB) to £159 - £110 less. All of this right before Christmas. In my eyes it's gone from being a contest to Game-Set-Match to Google in the 7" tablet sector. Why would you buy an inferior product for closing in on double the price? Okay, it's not that simple. I'm not including convenience of staying with iOS for example, but the pricing will really make consumers take a step back and consider whether it's worth £110 for convenience, especially on the 7" tablet.
      The Nexus 7 32GB version is £40 more - and if you want one compatible with mobile internet it will cost you £40 more. That is still only £239! An absolute dream. Complete bargain.

I guess the weakest launch in the new Nexus range is the Nexus 10 tablet. Now let me clarify, this is not weak because the Nexus 10 is a poor product, far from it. This is a spec-packed piece of kit but my disappointment is that it's been priced at the same as the iPad. When they've priced the Nexus phone SO competitively, why not do the same with the tablet where, let's face it, Android is still struggling. Anyway, consumers should still be wowed by what is on offer: Dual-core Exynos 5 chip supported by 2GB RAM. In addition the Nexus 10 has an extremely high-res screen with Gorilla Glass alongside NFC, both-facing cameras and a 9hr battery life.

Now its over to Google to market the Nexus range effectively. Up til now the Nexus phone in particular has been the toy for the more tech-minded. Google needs to convince the mass-population to join in. Given what is on offer and the price listed; this should not be difficult. I'll be sitting on my hands for a little while to stop me from buying the set!!

Comments and thoughts welcome. Will you be buying? Which item are you most impressed with? Have I been too positive about it all? 

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  1. Well to be honest I also wasn't that much excited about the Nexus 10.
    It's not that it isn't a good device.
    I am a bit concerned about the Samsung branding on the device, having in mind the cheap quality of the Note 10 and the Galaxy tab.
    Compared to the iPad, it's superior, although it doesn't have the build quality and the applications.
    You see, on that price range, I would pay to buy the best, and currently that's the iPad.
    For 159 GBP, I would definitely get the Nexus 7 and not look back.
    Btw, anyone interested in buying a slightly used HTC One S..
    I got my eyes on the Nexus 4 :-)

    1. Can't say I disagree RE the Nexus 10. That's why Google could've done themselves a big favour with a lower price.
      The Nexus 4 and Nexus 7 though... completely different matter! Stunning products, especially at that price.

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