Wednesday, 1 May 2013

The most cringe-worthy marketing gimmick ever? You have been warned...

Samsung have had a few fails when it comes to marketing the S4. When you thought 'Jeremy' delivering the Unpacked box was bad, Samsung have topped it - or perhaps it's dropped it...

*Spot the sarcasm*
Creatively renaming 'Gangnam Style' (which has absolutely not been overused...) 'Samsung Style' it appears that Samsung have gone and attempted to create their very own Bollywood top 40 hit.
Keep your ears open for "*****"

Some have suggested that this could be deliberately bad, just to generate a media storm but surely, surely, Samsung are better than that. They have a good product - just back it up with effective, intelligent marketing and not gimmicks.

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